Transform your hair in 7 days with Initialiste. The 1st skincare-inspired super serum that acts on the four attributes of total hair beauty: Strength, Shine, Softness, and Substance. With continued usage, your hair stays healthier from root to tip allowing it to grow longer with 93% less breakage. Maximize the potential length of your hair. Keep it longer and stronger as it grows. Lightweight, silky texture absorbs instantly without residue.